Jawbone Mobile Phone Headset Receives Design Honors

Consumer Electronics Show recognizes the headsets design and engineering.

Brisbane, CA November 18, 2004 Aliph today announced that Jawbone, its acclaimed adaptive http://www.jawbone.com [mobile phone] http://www.jawbone.com [headset] has been selected as an honoree for the Innovations 2005 Design and Engineering Showcase in the Wireless Communications category at the Consumer Electronics Show (CES) in January. Aliph, a developer of next-generation mobile audio processing technologies, adds this latest recognition to the growing list of accolades bestowed upon them in 2004, including winning BusinessWeeks Industrial Design Excellence Award in July and a DEMOgod award at DEMOmobiles conference in September.

Jawbone is a revolutionary new headset for mobile phones, designed to perform at a radically higher level to overcome the challenges of a noisy environment. Jawbone combines advanced technology with breakthrough product design to deliver greater performance, comfort and style for an exceptional user experience. Jawbones sophisticated proprietary technology delivers dramatic results in audio quality by:

    Subtracting background noise
    Enhancing incoming audio
    Increasing intelligibility

"With Jawbone, Aliph is continuing to raise the bar in the mobile headset industry, by providing consumers with smart design and technological excellence, said Didier Diaz, VP of Product Development and Marketing for Aliph. The momentum of our previous achievements, coupled with this Innovation honor at CES, validates industry acceptance and is particularly exciting for all of us at Aliph.

Since 1989, the International CES Innovations Design and Engineering Awards showcase has been a premier venue for consumer technology manufacturers and developers to have their latest products judged by a prestigious panel of independent industry designers, engineers and journalists. The Industrial Designers Society of America (IDSA) endorses and acts as advisors to the program and annually recognizes the newest consumer electronics products that exhibit excellence in design and engineering.

Jawbone is available for many of todays most popular mobile phones by Motorola, Nokia and Sony Ericsson at www.jawbone.com and is priced at $149.95.

About Aliph
Aliph was founded in 1999 by Alex Asseily and Hosain Rahman, two young entrepreneurs who met as Stanford undergrads. The pair shared a belief that voice would be the dominant interface for mobile devices and that creating a noise-free environment was critical to delivering an improved mobile communications experience. They enlisted Greg Burnett from Lawrence Livermore National Labs and began building a team of recognized experts in mobile communications and http://www.jawbone.com [consumer electronics] products - spanning Apple Computer, Palm and Motorola, among others - to achieve the company's goals. Since 2002, Aliph's technology has been optimized for DARPA to maximize communications clarity in the most hostile conditions. Headquartered in Brisbane, Calif., Aliph is funded by Mayfield and private investors. To purchase Jawbone, please go to www.jawbone.com.

Contact:
Jennifer Henderson
Krause Taylor Associates for Aliph
e-mail protected from spam bots
408-918-9085

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